The Phoenix Company was founded in the year 1993 by Chaganti V.K. Maithreya. Over the years, the company has evolved into a platform for different kinds of products and services. With the constant buzz of new products, we are happy to write to you about our offering.

Our Three Brands:

Fraterniti:  This brand of The Phoenix Company includes apparel ranging from elegant and stylish dresses to organic, handwoven sarees.  Every product sold by us is of high quality and falls within an affordable price range. Our products are created with utmost care and thought. We strive to support indigenous weavers and craftsmen from different parts of India and bring you the choicest merchandise. All fabrics used are cruelty-free and all of our attire, except for the unisex graphic t-shirts, is exclusive. You heard that right. This means that if you purchase something from us, you will never find anything like it elsewhere, which means everything will remain unique to your style and personality!

Under Fraterniti, we sell:

  • Dresses
  • T-shirts (unisex)
  • Kurtas
  • Skirts
  • Sarees
  • Stoles & Dupattas
  • Culottes & Palazzos
  • Kurta material

Asli Aesthetics: This brand of The Phoenix Company includes accessories and stationery. From quirky tableware right up to original doodled notebooks and handmade jewellery, we have it all! Designed to match your tastes, all our products contain just the right amount of care and creativity, which make them innovative and vibrant.

Under Asli Aesthetics, we sell:

Personal accessories- Purses & storage kits, handmade jewellery, button badges, Home & kitchen accessories- Magnets, doodled mugs, coasters, photo frames, Stationery, Prints & Cards – Calendar, notebooks, prints & greeting cards, Original paintings and sketches

Sahibji: This brand of The Phoenix Company includes ethnic men’s wear, primarily focused on men’s kurtas and ethnic shirts. Our fabric is 100% cruelty-free and exclusively designed. The material is comfortable, fashionable and unlike anything you’ve seen before. But the best part about them is the different techniques and fabrics which are used to create these handsome kurtas and shirts.

We provide Ikat, khadi cotton, linen and printed kalamkari. These apparel are fit for both casual wear and special occasions because of their rich and traditional look.

Besides this, we provide numerous services such as:

  • Content writing
  • Content and designs for newsletters
  • Office stationery designing (logos, visiting cards, letterheads, envelopes)
  • Wedding invitation designs (traditional and doodled)
  • Customized gifts (original illustrations for birthdays, anniversaries etc. Products may be even made from scratch depending on a customer’s need.)
  • Book publishing

What’s more, in 2017, a new initiative was launched by The Phoenix Company known as Conserve Aid, a line of economical and eco-friendly attire and accessories which shares a platform with Fraterniti and Asli Aesthetics.

This gives not one or two, but multiple reasons to purchase from and learn more about The Phoenix Company. Each customer is close to our hearts and we never fail to provide them with a caring and satisfactory experience.